Ice Cream Is Not Enough – We Added Meringue!

Albush, the exciting new ice cream brand, officially launched on May 14 at Mara Mura One Floreasca. The event brought together an energetic crowd, setting the tone for the brand’s fun, creative spirit. Guests enjoyed a unique experience, sampling Albush’s innovative flavors and meringue-based ice cream in a lively, vibrant atmosphere.

Founded by Daciana Sârbu, known for MaraMura, Albush brings a fresh twist to traditional desserts with its innovative flavors and meringue texture. The brand offers a distinctive experience that combines rich flavors with a light, airy feel, making it a standout in the Romanian dessert market.

The name “Albush” comes from egg whites, the key ingredient that gives the ice cream its fluffy texture. It’s a playful, memorable name that perfectly captures the brand’s creative and fun personality. With its bold approach and focus on quality, Albush is gaining recognition and is poised for growth in the Romanian market.